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Who we are
Shaadh is more than just a brand to us—it’s a labor of love, a culmination of our dreams and aspirations. Here, every aspect, from sourcing unique sarees through direct collaboration with weavers and manufacturers across India to meticulous product shooting, editing, and social media management, is personally handled by us, the founders.
We believe in fostering genuine connections with our community, which is why every task, whether it’s packaging, website development, or customer relationship management, is executed with care and dedication by our own hands.
Shaadh is not just a business venture; it’s our heartfelt wish manifested into reality. Each saree in our collection represents a wish—a wish to bring fulfillment and joy to you, our cherished customers, as you adorn yourself with our creations.
Welcome to Shaadh, where every saree tells a story of passion, authenticity, and connection.
Shanthi’s journey into the world of sarees began over a decade ago when her fascination with these elegant garments led her to explore and experiment with different styles. As her passion grew, so did the demand from friends and family, inspiring her to transform her love for sarees into a thriving business.
Priyavarshini, a talented medical physicist with a flair for fashion. Her innate sense of style and unwavering dedication to craftsmanship have fueled her journey to create a brand that epitomizes elegance and exclusivity. Joined forces with her mother-in-law, combining their expertise and passion to create a unique and exclusive saree brand.